"Emotional intelligence is a skill.
Just like any other."

When I tell people what I do, their first question is often

It’s a common reaction. People see a young, blonde woman and assume I might not know much. But in my 29 years, I’ve spent almost 7 as a public speaker and coach, helping companies improve communication and emotional intelligence. Lately, I’ve been taking these techniques from the corporate world to everyday life and relationships.

I never planned to work with psychology. Growing up in Oslo, my plan was to study economics. This plan quickly came to an end, as I didn't get in to the University. While figuring out my next move I took a random course—rhetoric, without even knowing what it was.

“How old are you?”

"I started to ask around and I quickly realized that no one I knew had learned these techniques. How is that possible?, I thought."

That class changed my life. I learned how to connect with people, speak credibly, and negotiate. I was shocked. Not by the techniques themselves but that I had gone my entire life without ever hearing about them! "How is this possible?" I thought. When they are so crucial and the one who knows them are always at an advantage. I wanted to teach it and share this knowledge.

At 22, I got a job at a public speaking agency in Stockholm. It felt surreal! I was a kid, with no work-experience supposed to get CEOs twice my age to listen. But they did.. Because of these techniques. They helped me become the top salesperson, partner after three years, and be offered to take over as CEO at 26. I loved my job, but I wanted to reach more people than just those who already were in high-powered positions. I wanted to share these skills with those that wanted to get in those positions, those that wanted to grow, connect, and thrive.

So, I left to found The People Code.

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“Anna is incredible! She is such an inspiration! It shows that she’s passionate about her topic. Not only an excellent rhetorican but also a great teacher!”

Max Jefferson, Barcelona