It's 2024. You know that social skills matter.
You're ready to take the next step in your life.
But you're tired of navigating trough tons of tips online, wondering where to begin and you want to work on yourself without loosing who you are in the process. This is the community for you.
Learn techniques to be charismatic, persuasive and resilient
Discover your social behavior patterns and find self-awerness
Remove nervousness and anxiety and be confidently YOU
Understand how people work and navigate any social situation with ease
The training options
Harness the powerful fusion of psychology and rhetoric
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100% online, on demand
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Video training program
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Unique frameworks
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Step-by-step guides
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Download summaries
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Podcast option
Online training
Personalized training
& community
1:1 coaching
What is The People Code?
Have you ever been on the verge of approaching someone, but hesitated and missed your shot? Do you find yourself struggling for words when meeting new people, replaying conversations in your head as you walk home thinking "Whyyy did I say that?” Or do you see potential clients buying from other people and your co-workers getting promoted over you? You see others easily befriend colleagues and you think, "I wish I could do that."
Imagine walking into a room with confidence and ease, effortlessly connecting with new people. Making them laugh, trust you and walking away knowing you have left an impression. Knowing that you can easily get them to agree with you - if you want.
Well, you can. And you should. While some people seem to have a natural gift for social interaction, most of us have to work at it — and that’s normal. The notion that social skills are innate is simply not true. Imagine if we expected everyone to play the piano without lessons or cook gourmet meals without ever reading a recipe? Emotional intelligence is a skill. Just like any other.
​"We can't control what life throws at us, but we can control how we respond and what we make of the hand we're dealt."
The strategy
Real, lasting change builds on your strengths and uses techniques that fit who you are. By first understanding your social behavior patterns, you can identify which strategies that are right for you. You’ll implement them gradually, guided by your values, adjusting as needed. This approach helps you grow into a more persuasive, charismatic version of yourself while staying authentic.
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The science
Rhetoric teaches us how to influence others and build confidence, but traditional techniques often don’t fit today’s fast-paced world. This course modernizes those tools, stripping away heavy theory so you can use them immediately. We combine classic rhetoric with the latest research in psychology and emotional intelligence, helping you understand not just what to say, but why it works.​
"It’s not about controlling every moment, but about having the confidence to let go, knowing you can handle whatever comes your way."
The result
What makes this training unique is how it blends practical communication skills with a deep dive into human behavior.
You’ll "crack the code" to how people think, behave, and connect. It’s not just about picking up a few new tricks. You’ll gain a deeper understanding of social dynamics and learn to choose techniques that feel right for you, rather than following a one-size-fits-all method.
By the end, you won’t rely on memorized tactics. Instead, you’ll trust your instincts, communicating with ease and confidence. With this deeper understanding of how people work, you’ll naturally influence and connect with others in any situation, without hesitation.
If you’ve ever felt misunderstood, taken for granted, or stuck in a social "box," it might be time for a change. Others' opinions don’t define you, and your past doesn’t limit your future. You have the power to shape your own path, and it starts with you.
The People Code
is for YOU If...
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​​​You know you have more to offer and you want to connect with new people.
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You're ready to seize new business opportunities.
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You've stayed quiet when you wanted to speak.
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You want to become truly charismatic and get anyone to listen.
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You feel like you're missing out due to social barriers.
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You want to have influence and be able to persuade people in a friendly way.
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You’re an entrepreneur with a great idea, needing to master the social side.
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You've been your personal development journey for a while and look for fresh takes.
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You want to - once and for all - crack the code to people.
Meet your coach
Anna Ekblom, Public Speaker and Coach
Anna has seven years experience and has trained thousands of people in persuasive communications all over the world and in a variety of fields. She has a bachelor degree in rhetoric and a bachelor degree in psychology from Lund University. She has previously been a consultant and part-owner at Snacka Snyggt Rhetoric Agency.
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